Discover Industrial (Product) Design

Industrial design results in products, systems or services that meet a specified commercial objective. The discipline requires human sensitivity, artistic sensibility, technical competence and business acumen.

Industrial designers help create the objects that people use everyday: toothbrushes, telephones, computers and cars. Whether developing simple products or complex systems, industrial designers are required to:

• Understand user needs
• Assess technical feasibility
• Evaluate commercial viability.

Industrial design has contributed to some of the most memorable products and successful brands in history: electronics from Sony and Apple, medical devices from Johnson & Johnson, appliances from Braun and Kitchenaid, tools from DeWalt and Bosch, footwear from Nike and Reebok.